The Golden Arrow

The Golden Arrow is a term used to define what has become a way of life to most American citizens. At first sight, it consist on the shopping activity, on how American people shop because of a trend, because of how easy it is to get stuff for a really cheap price, but this is only a part of it. By looking at the big picture, the Golden Arrow is about consumerism, it is about keeping the cycle of manufacturing low quality products, make people buy it, dispose of it and then buy again, the main goal of this system is to keep people shopping and shopping by different means and to keep fabricating and fabricating products to sell.